You spend so much time in writing the best ever blog post published on the particular topic and then you publish it only in one place i.e. your blog. Do you think it is justice with the informational content you have created?
This is why you should repurpose your content so that it gets more exposure on the internet and better chances of being viewed by the potential audience.
Repurposing content is a very valuable process to give your well-crafted content an exposure to a wider audience. It is done by converting the content into different formats and then submitting it to various websites which have enormous audience searching for good content.
The main reason behind repurposing a content is getting in front of more people to grow an audience. Everybody working on the internet wants to grow an audience if the intention is to make a profit. It is obvious that an increase in the audience will lead to increased ROI.
So what are the techniques through which you can repurpose your content?
Let’s find out
We all know videos are ruling the internet. Be it youtube or be it Facebook. Video marketing is at the top and everybody is following it to get better ROI.
You can use any tool to make a video for your content but you have to make sure that you follow these points.
- Use headings to describe images
- Do not put much text on your video, write only main points
- Provide important information only
- Use statistics
- Put attractive images to add value
- Don’t forget to add your logo
- Put a background music too to make it more appealing
After you have created an amazing video you need to share it on several video publishing sites.
Sites for video publishing:
Making a PPT out of your blog post is the second best method to repurpose your content to different websites. PPT submission websites get millions of traffic every month and many online marketers and bloggers take benefit of it.
Sites for ppt submission
Answer on Quora
Quora is the best website if you ask me. Best for people who seek to expand the reach of their content. Every day there are so many people who ask questions related to a niche and if you think you have the best answer for them, then go for it.
Once you have published your blog post then you need to visit Quora and search for the questions related to the article you have just published. Answer all the relevant questions and if you want then you can leave a link to your blog post too at the end to drive the interest people to the more informative article.
Infographics are said to be the attracting way to get more backlinks in SEO. This is because people love infographics. Infographics describe the process way more efficiently than written content. Infographics are another way of repurposing your content and making a good use of it.
Sites for Infographic Submission
- Infographic Reviews
- Fast Company
- Infographics Showcase
- Infographic Bee
Now you might be thinking why Email? Remember our purpose is to repurpose our content through different ways to our audience and grow our readerships and sales. Making an Email list is the perfect way to make sure your readers are aware of each and every blog post you publish. Collect the email of your visitors and send them mail each time you publish a new blog post so that the interested ones can come and read your content.
Online marketers know the value of building an email list and use to stay connected with their audience. So start making your email list today and build an audience.
These days everybody is on social media. Facebook, Twitter, Instagram etc are some of the social media giants who get a lot of traffic. You can use these platforms efficiently to get in front of your audience.
To repurpose your content on these platforms you can simply put a link but I will suggest you write something along with the link.
Though the repurposing way in every social media platform is different there is no denying that it has a lot of potentials to give you profit.
Social Bookmarking sites
These sites offer you an option to bookmark your blog post link to their website and they will bring it in front of their audience. This is one of the easiest ways to give your blog post different platforms to perform.
Sites for Social bookmarking
Conclusion: Repurposing content is not a new method and everybody is doing it to grow more audience. If you do it then you will be able to increase your online presence and will be able to bring your content in front of more and more.